Hey, let's talk about something that's been literally everywhere lately—and honestly, it's about time. You know how we've spent decades getting medical advice that was mostly based on research done on, well, men? Yeah. Well, femtech is here to flip that script, and girl, it's awesome!
So, what exactly is femtech? Think of it as technology designed specifically for you—apps, wearables, devices, and services built to address women's unique health needs. We're talking everything from tracking your cycle to managing menopause, monitoring pregnancy, dealing with pelvic floor issues, and so much more. It's basically the tech revolution that women's health has been desperately waiting for.
Why the Hype is Real
Here's where it gets exciting. The femtech market is absolutely booming. We're looking at projections that show the global femtech market growing from roughly $63 billion in 2025 to nearly $267 billion by 2035. That's a compound annual growth rate of over 15%, which means this isn't just a trend—it's a fundamental shift in how women's health is being addressed.
But the numbers don't tell the whole story. What's really driving this growth is something more important: there's a massive care gap. Right now, about 75% of women seeking menopause care get absolutely no treatment. And here's something wild—roughly 80% of OB-GYNs don't have formal menopause training. This is where femtech steps in and says, "Hey, we can help with this."
The Main Players in the Game
So what kinds of femtech products are actually out there? The landscape is huge, but let me break down the major categories for you:
Mobile Apps & Cycle Tracking – This is probably what you've heard the most about. Apps like Clue, Flo, and Natural Cycles let you track your period, predict when it's coming, log your symptoms, and honestly, get insights into your body that you probably didn't have before. These apps have become ridiculously popular—42% of women now use a period-tracking.
Wearables & Smart Devices – This is where things get really cool. Devices like the Oura Ring, Bellabeat Leaf (which is literally jewelry that tracks your cycle and stress), and the Ava Bracelet can monitor biometric data like heart rate, skin temperature, and sleep patterns to give you insights about your reproductive health. There are also smart breast pumps like Elvie Pump that let new moms pump hands-free, and pelvic floor trainers like Elvie Trainer that use biofeedback to help with postpartum.
Diagnostic & Testing Kits – Imagine being able to test your hormone levels or check for fertility issues without leaving your house. Companies like Mira and Modern Fertility offer at-home hormone testing that's literally changing the game for women trying to understand their fertility.
Telehealth & Digital Platforms – Platforms like Maven Clinic, Tia, and Nurx are connecting women with gynecologists, therapists, and health coaches remotely. No more waiting rooms; just you and your doctor, talking about your health on your own schedule.
Menopause Support – Remember how we talked about that care gap? Femtech is jumping in here big time. Apps and devices are helping women track hot flashes, night sweats, and mood swings. There's even an app called Peri (by IdentifyHer) that uses AI to track and decode perimenopause symptoms in real time.
What's Trending Right Now
If you're wondering what's hot in femtech in 2026, here's what's happening:
AI & Personalization – Artificial intelligence is making femtech solutions way more personal and helpful. Instead of getting generic health advice, you're getting recommendations based on your unique hormones, genetics, and lifestyle. Pretty incredible, right?
Menopause is Having a Moment—Seriously, menopause support is one of the fastest-growing areas. By 2030, over one billion women will be in perimenopause or menopause, so companies are building full platforms that offer everything from telehealth to AI-powered prediction tools to help women navigate this life.
Clinical-Grade Wearables – We're moving beyond fitness trackers. These new wearables are becoming more accurate and more sophisticated, collecting data that doctors can actually use.
Data Integration—Smart platforms are now connecting consumer apps with actual clinical care, so you can share your tracked data with your healthcare provider.
Real Impact on Real Women
Here's what gets me excited about femtech—it's not just about convenience (though that's nice too). It's about empowerment. Women are finally getting tools that help them understand their bodies better, make informed decisions about their health, and take control of their own care.
Think about it. If you're trying to get pregnant, apps like Glow can help you track ovulation instead of playing guessing games. If you're dealing with menstrual pain, devices like Livia use electrical micro-pulses to help with cramps—no pills needed. If you're navigating postpartum recovery, wearables can monitor your progress. If you're hitting menopause and feeling totally lost, there are now apps that can help you predict and manage symptoms.
This is huge because historically, women's health has been so neglected. We're talking about centuries of medical research that didn't include women, that didn't take our bodies seriously, that made us feel like our health concerns were no big deal. Femtech is changing that narrative.
The Investment Wave
Here's another sign that this is the real deal: money is flowing into femtech like never before. In 2024 alone, the femtech market saw a 55% year-over-year increase, and venture capital is pouring into everything from fertility solutions to menopause management.
What's really cool is that this investment is happening globally. While North America accounts for about 38% of the global femtech market, emerging regions are jumping in too. The Middle East and North Africa are seeing 15% annual growth, and Asia-Pacific is becoming a hub for innovation in fertility tracking and maternal
The Bottom Line
Femtech isn't just a buzzword—it's a revolution that's been long overdue. We're finally seeing real innovation, real investment, and real solutions for women's health challenges that have been ignored for way too long.
Whether you're tracking your period, preparing for pregnancy, navigating menopause, or just trying to understand your body better, there's probably a femtech solution out there for you. And honestly? It's worth exploring. Becausetaking control of your health is one of the most empowering things you can do.
So here's my question for you: What area of women's health do you wish had better tech solutions? Drop it in the comments below! I'd love to know what innovations you're excited about or what problems you wish femtech would solve next.
The future of women's health is here, and it's looking pretty damn good!
